Effective Date: March 2026
Company: G.F. Potgieter Woodworking Machinery (GFP Machines)
Location: Plot 7, On the R554 to Lenasia, Eikenhof, Johannesburg, South Africa

At GFP Machines, we respect your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and share your information when you visit our website (www.gfpmachines.com), contact our sales team, or do business with us.

1. Legal Framework and International Customers

GFP Machines is a registered entity in the Republic of South Africa. Our data processing practices are governed primarily by the Protection of Personal Information Act (POPIA).

Because we supply machinery throughout Sub-Saharan Africa and globally, we recognize that different data protection laws (such as the GDPR in Europe) apply in different countries. While our operations are rooted in South African law, we do our utmost best to respect and align our practices with international privacy standards to ensure your data is handled securely and ethically, no matter where you are located.

2. Information We Collect

We collect personal information that you voluntarily provide to us when expressing an interest in obtaining information about our machinery or services. This may include:

• Identity and Contact Data: First name, last name, company name, email address, physical address, and mobile/WhatsApp numbers.
• Inquiry Data: Details about the machinery you are looking for, technical specifications, workshop setups, and any files or images you upload via our contact forms.
• Technical Data: IP addresses, browser types, location data, and usage metrics collected automatically via cookies when you browse our website.

3. How We Collect and Use Your Data (Important Notice on Marketing)

Please note: Submitting an inquiry form on our website, sending us an email, messaging us on WhatsApp, or calling our offices—we collect the personal data provided.

By initiating this contact and submitting your details, you acknowledge and agree that we are permitted to capture and store your data. We use this information to:

• Respond to your specific inquiry and provide accurate machinery quotes.
• Facilitate the sale, technical preparation, and transport of your machinery.
• Contact you in the future regarding new stock arrivals, promotions, or relevant woodworking machinery news (Future Marketing).

Your Right to Opt-Out: You are not locked in. If you do not wish to be contacted for future marketing purposes after your initial inquiry is resolved, you must explicitly tell us you want to opt out. You can email us directly at any time to be removed from our marketing database.

4. How We Share Your Information

GFP Machines does not sell, rent, or trade your personal information to third parties. We only share your data in the following necessary circumstances:

• Service Providers: With trusted third-party logistics, rigging, and transport companies to facilitate the delivery of your machinery.
• Business Operations: With our CRM platforms, website hosting providers, and secure payment gateways that assist us in operating our business.
• Legal Obligations: When legally required to do so to comply with South African law, governmental requests, or a judicial proceeding.

5. Data Security and Retention

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, loss, or alteration.

We will only retain your personal information for as long as it is necessary for the purposes set out in this Privacy Policy (such as maintaining your machinery's guarantee records, facilitating future spare parts orders, or complying with our legal and tax obligations).

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to analyze site traffic and improve your browsing experience. Cookies help us understand which machines are most popular and ensure our site functions correctly. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.

7. Your Data Protection Rights

Under POPIA (and bearing in mind global standards), you have the right to:

• Request access to the personal data we hold about you.
• Request correction of any incomplete or inaccurate data.
• Request deletion of your personal data (subject to legal record-keeping requirements).
• Object to processing of your data for direct marketing purposes at any time.

8. Contact Us

If you have any questions about this Privacy Policy, wish to update your information, or want to opt out of future marketing communications, please contact us at:

GFP Machines
Email: info@gfpmachines.com
Phone: +27(0) 11 948 7934
Address: Plot 7, On the R554 to Lenasia, Eikenhof, Johannesburg, South Africa